We’ve been working with Silverstone Woodlands for nearly a decade helping grow ‘spend per head’ year on year. At last year’s Formula One, we dispensed over 50,000 pints of beer in 5 days from 11 bars spread across the 220 acre event site.
Logistics are crucial to the bars’ success with over 100 bar staff across the site and opening hours of 10am -2am the following morning. With sponsorship being a huge part of Formula 1, we joined forces with some prestigious international brands to activate their products on site: Heineken, Jonnie Walker, Erdinger, Kingfisher and Brooklyn Brewery, to name a few.
As part of the production, we transformed an agricultural barn into an old English pub which, on race weekend, provided over 100 casks of ale to thirsty race fanatics
Formula 1 British Grand Prix